Kawasaki and Monster Energy is a high-octane partnership that brings over-the-top excitement and unparalleled excellence to motorsports. The two companies share a passion for racing, an irresistible appeal to young audiences and a fetish for the color green. There’s no doubt that racing has never felt a buzz like this before.

Bruce Stjernstrom, Director of Marketing for Kawasaki Motors Corp, U.S.A., views the partnership as a perfect fit for both brands. “It is obvious that Monster Energy’s management is passionate about motorcycle racing. We look at them as an engaged partner who really understands our racing program,” he said, adding, “Their customer demographics are a match for our target audience.”

The 2007 season witnesses an expanded partnership that builds on the five AMA Lites class titles captured during the past two years by Monster Energy/Pro Circuit/Kawasaki. Mark Hall, President of Monster Beverage Company, is excited that his company is supporting all of Kawasaki’s professional motocross and roadracing teams, as well as Team Green, explaining that “this is a relationship that has been evolving over the past several years. From our association with the Pro Circuit/Kawasaki team to our co-branded retail promotions, a full partnership was inevitable.”

Hall points out that the two companies are a natural partnership for another, more obvious reason: “Both companies share an affinity for the color green.”

The pairing of Kawasaki and Monster Energy strengthens both brands by creating a seamless, complimentary experience from inside stores to the race track. It’s safe to say that the competition, and our customers, will be seeing a whole lot of green.